A & D
SUTHERLAND

Case Study

Stewart Miller worked with Mark Mancini, the Managing Director, to research and develop the opportunity for a new brand for the luxury market in the United Arab Emirates. A & D Sutherland had been interested in Dubai as an export market for many years. Stewart carried out extensive desk research to confirm the business potential. This was followed up with a mission to Dubai and Abu Dhabi for Mark and Stewart, to meet with representatives of the construction industry to get first-hand feedback to our ideas and proposals. Stewart, using his extensive network and contacts, organised thirteen meetings with architects, designers, construction managers, distributors, property investors and trade bodies. With our primary research supporting our plans, we organised a branding workshop, to help develop ideas and create a new luxury brand for this marketplace.