Usevenue

The founder of SMas was recruited by Usevenue, which was a European project part funded by the European Union. Ski resorts in Iceland, Finland, Scotland and Sweden were working together to explore ideas to help extend their tourist seasons, to hopefully make some of them viable year-round visitor destinations. Stewart Miller associates was appointed to take forward one of the initiatives, which was to produce a practical manual for event management.  Working with an events management consultant in Sweden, we agreed the key chapters for the book. SMas then drafted the text, sourced the images, and project managed the book design, the translation to include three languages, and the printing. The partners were so pleased with the final product that they commissioned SMas to produce a second booklet consisting of event case studies, to illustrate examples of good event management in the host countries.