Harrods

Harrods in Knightsbridge is one of the most prestigious department stores in the world. It is also one of the most popular tourist destinations in London. Stewart Miller was approached by the Food & Hospitality Director of Harrods to manage a Scottish promotion in the store. We identified over 100 potential Scottish suppliers for food & drink and textiles, organised ‘Meet the Buyer’ events at Mohamed Al-Fayed’s 65,000 acre Balnagown Estate in the North of Scotland, and advised a buyer’s panel on final selection. 62 Scottish companies participated in the month-long promotion. As well as identifying suitable Scottish suppliers and arranging tastings programmes, we liaised with Harrods representatives from the buying, merchandising, and marketing departments. We also worked with consolidators, government economic development agencies and the media. Over 50% of Scottish companies secured listings with Harrods after the promotion – which was one of two core conditions for Stewart Miller to agree to manage the project for Harrods.